Camebridgeshire County Council have adopted an idea from Australi in an effort to cut speeding amongst the county’s young men.

The campaign is called ‘Speeding: no-one thinks big of you’focuses on information, advice and discussion on the road safety team’s Facebook page and Twitter feed.

The campaign features posters depicting young females waving their little fingers, ‘pinkies’, at guys who are speeding or driving dangerously to show off. The message is that young girls are not impressed by young men who speed. The campaign differs from many other campaigns which graphically depict the consequences of speeding and dangerous driving